Which celebrity endorsement deal is credited with revolutionizing athlete marketing when it generated a reported $1.3 billion in revenue for its brand during the first decade of partnership?

In the world of celebrity endorsements, some partnerships have redefined entire industries and created unprecedented brand value. One legendary partnership in particular completely transformed athletic footwear marketing forever, creating a blueprint that brands still follow decades later. Test your knowledge of this groundbreaking celebrity endorsement deal that changed the game for athlete partnerships.

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Michael Jordan's partnership with Nike (Air Jordan)
Tiger Woods' partnership with Nike Golf
David Beckham's partnership with Adidas
Serena Williams' partnership with Puma