Which celebrity endorsement deal is credited with transforming athletic footwear marketing and generating over $1.3 billion annually for Nike decades after its initial launch?

Celebrity endorsements have transformed the product marketing landscape in pop culture, creating some of the most iconic and lucrative partnerships in business history. From athletes to musicians to actors, stars have leveraged their cultural influence into massive endorsement deals that sometimes eclipse their primary career earnings. Test your knowledge about one of the most successful celebrity-brand partnerships that revolutionized an entire industry!

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Michael Jordan's Air Jordan line (launched 1984)
Beyoncé's Ivy Park collaboration with Adidas (launched 2016)
LeBron James' lifetime Nike deal (signed 2015)
Kanye West's Yeezy partnership with Adidas (launched 2015)