In grocery store design, which area is commonly known as the 'Golden Zone' that typically generates the highest sales per square foot?

The layout of grocery stores is far from random. Strategic product placement influences purchasing decisions and maximizes profit margins. From the positioning of essential items to the height of shelves, every detail is meticulously planned to guide shopper behavior. Test your knowledge about the psychological tactics used in grocery store layouts that subtly shape your shopping experience!

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Eye-level shelves (between 4-5 feet from the floor)
End-cap displays at the end of aisles
The perimeter where fresh foods are displayed
The checkout lane impulse purchase area