Which retail technology innovation combines geographic information systems (GIS) with customer analytics to create 'retail heat maps' showing shopping patterns across regions?

In the rapidly evolving world of retail, geographic data analytics has transformed how businesses understand customer behavior and market trends. From location-based marketing to regional merchandising strategies, geography plays a crucial role in modern retail success. This trivia question explores an innovative retail technology that's changing how businesses interpret and utilize geographic information for strategic decision-making.

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