Which company first commercially applied eye-tracking technology to retail market research in the early 2000s, fundamentally changing how brands understand consumer attention patterns?

Modern retail strategy relies heavily on understanding consumer behavior at a granular level. One technology revolutionized how brands study customer attention patterns in stores and on packaging. This poll tests your knowledge about the evolution of neuromarketing techniques that have become standard practice in product development and shelf placement strategies.

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Tobii Technology
Nielsen NeuroFocus
Procter & Gamble Consumer Research Labs
EyeSquare GmbH