Which 1982 sci-fi film caused a 65% increase in sales for a candy brand after prominently featuring the product, despite the company initially declining to pay for the placement?

Product placement has become an art form in the entertainment industry, with brands paying millions to feature their products in popular films and TV shows. Some placements are so iconic they become part of pop culture history, while others are more subtle but equally strategic. Test your knowledge of how consumer products have been integrated into memorable on-screen moments!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Blade Runner (Coca-Cola)
Tron (Atari)
Star Trek II: The Wrath of Khan (Pepsi)