Which luxury retail brand commissioned architect Rem Koolhaas's OMA to design a revolutionary flagship store featuring movable floors that transform from retail space to event venue overnight?

The intersection of architecture and branding can transform cities and redefine retail spaces. Frank Gehry's iconic Guggenheim Museum in Bilbao, Spain created what economists now call 'The Guggenheim Effect' - where signature architecture drives tourism and economic growth. This phenomenon has inspired retailers to invest in distinctive architectural designs for flagship stores. Test your knowledge about this influential trend in architectural branding!

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Prada
Louis Vuitton
Gucci
Hermès