Which innovative marketing approach did Celestron use for their revolutionary NexStar Evolution telescope launch in 2014 that made it the fastest-selling computerized telescope in history?

The astronomy industry has seen some remarkable product launches that revolutionized how we observe the cosmos. From groundbreaking telescopes to innovative star-tracking apps, these product introductions changed the field forever. This poll tests your knowledge about one of the most significant astronomy product launches in recent decades. Can you identify the correct marketing strategy that led to astronomical success?

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They created the first-ever telescope with built-in WiFi and marketed it as 'The telescope that finds everything for you' with a smartphone app demonstration program
They partnered with NASA for exclusive rights to market it as 'The only telescope used on the International Space Station'
They introduced a subscription model where users would receive monthly celestial viewing guides and firmware updates
They launched with a viral 'Night Sky Challenge' social media campaign where users competed to photograph celestial objects