Which revolutionary retail technology was first implemented by Broadway theaters in 2018 that allowed for personalized seat recommendations based on viewing preferences and physical comfort?

The performing arts industry has always embraced technology to enhance storytelling and audience experiences. In recent years, major theaters have invested in cutting-edge retail technology to transform how patrons engage with performances. From personalized recommendations to immersive pre-show experiences, technology has revolutionized the audience journey. Test your knowledge about a landmark technological implementation that changed how Broadway theaters approach customer experience.

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