Which performing arts organization pioneered the first augmented reality dressing room that allowed patrons to virtually 'try on' costumes from famous productions?

The performing arts industry has embraced innovative retail strategies to engage audiences beyond the stage. From theater merchandise to digital experiences, performing arts organizations are reimagining how they connect with patrons through retail touchpoints. Test your knowledge about a groundbreaking retail innovation that transformed how audiences interact with performing arts merchandise.

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The Metropolitan Opera with their 'Magic Mirror' experience
Royal Shakespeare Company's 'Character Closet' app
Broadway Merchandise Alliance's 'Stage Stylist' kiosks
Cirque du Soleil's 'Performer's Wardrobe' virtual fitting room