Which artist's 2019 album release set records for influencer marketing ROI by exclusively using micro-influencers across TikTok instead of traditional advertising?

The music industry has been transformed by influencer marketing strategies in recent years. Major artists and labels now regularly collaborate with social media personalities to reach new audiences and promote releases. This poll tests your knowledge about a groundbreaking influencer marketing campaign that changed how music is promoted in the streaming era.

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• Lil Nas X with 'Montero'
• Doja Cat with 'Planet Her'
• Arizona Zervas with 'ROXANNE'
• The Weeknd with 'After Hours'

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