Which groundbreaking retail strategy did Rihanna's Fenty Beauty pioneer that caused other beauty brands to rapidly follow suit?

Rihanna revolutionized the beauty and fashion industry with her Fenty brand, creating what industry insiders now call 'The Fenty Effect' - a phenomenon where brands expanded their product ranges to be more inclusive. This poll tests your knowledge about how celebrity-founded brands have disrupted traditional retail markets and created new standards for brand strategy and consumer engagement.

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Launching with 40 foundation shades to accommodate diverse skin tones
Being the first celebrity beauty brand sold exclusively through Sephora
Introducing a subscription-based cosmetics model
Creating makeup products that double as skincare treatments