Which dictionary brand launched the 'Word of the Year' marketing campaign that has now become a cultural institution across the linguistics industry?

Marketing campaigns that leverage linguistic elements can be particularly memorable and effective. From clever wordplay to establishing new terms that become part of everyday language, brands have used linguistic innovation to stand out. This trivia question tests your knowledge about a famous dictionary brand's unique marketing approach that revolutionized how we think about word definitions and language evolution.

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Oxford University Press
Merriam-Webster
Cambridge Dictionary
Collins Dictionary