Which luxury department store started the tradition of elaborate Christmas window displays that became a cultural institution and retail marketing phenomenon?

Cultural traditions significantly impact retail strategies worldwide. Successful retailers understand and leverage cultural celebrations to create meaningful shopping experiences. This trivia poll explores how one iconic retail brand incorporated a cultural tradition that transformed into a major retail phenomenon, creating both a unique shopping experience and a powerful marketing tool that continues to thrive globally.

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Macy's (New York)
Selfridges (London)
Galeries Lafayette (Paris)
Fortnum & Mason (London)