Which celebrity's negative social media comment about Snapchat in 2018 caused the company to lose approximately $1.3 billion in market value within 24 hours?

When celebrities partner with brands, their influence can dramatically impact a company's fortunes. In 2018, a single Instagram post from a major celebrity caused one company's market value to plummet by $1.3 billion overnight. This poll tests your knowledge about the powerful economic impact of celebrity endorsements and how they can transform brand value in unexpected ways.

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Kylie Jenner
Taylor Swift
Cristiano Ronaldo
Selena Gomez