Which famous personality worked with brand strategists to successfully pivot from a negative 'bad boy' image to a 'redemption arc' through calculated visual merchandising and social media strategy during 2015-2018?

In the world of famous personalities, personal branding is everything. Sometimes celebrities undergo dramatic brand transformations to reinvent themselves, appeal to new audiences, or overcome negative publicity. This poll tests your knowledge about one of the most notable celebrity rebranding strategies of recent years, examining how consumer psychology and strategic image consulting played a role in changing public perception.

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Justin Bieber
Kanye West
Charlie Sheen
Logan Paul