Which Broadway musical set records for merchandise sales by creating an unprecedented retail strategy that expanded beyond typical show souvenirs?

The performing arts industry isn't just about the show on stage - it's also a retail powerhouse. Broadway shows, operas, ballets and other live performances generate significant revenue through merchandise sales. This poll tests your knowledge about one of the most successful product marketing campaigns in performing arts history. Can you identify which Broadway production revolutionized theater merchandising?

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The Lion King - with its iconic masks and puppet replicas that became high-demand collectors' items
Hamilton - with its branded historical documents and educational materials creating a new market for academic-themed merchandise
Wicked - with its 'Defy Gravity' product line that expanded into cosmetics, jewelry, and fashion accessories
Phantom of the Opera - with its music box and mask replicas that pioneered theatrical home decor