Which celebrity athlete's brand endorsement deal is credited with transforming both athletic footwear marketing and creating the first major athlete-branded product line worth billions?

The relationship between celebrities and brands has evolved dramatically over the decades, creating some of the most memorable marketing campaigns in history. While many stars lend their fame to promote products, certain partnerships have transformed both the celebrity's career and the brand's market position. This trivia tests your knowledge of one of the most financially impactful celebrity brand endorsements that changed the landscape of athletic marketing forever.

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