Which government agency's advertising campaign won the prestigious 2021 Cannes Lion Award for its innovative use of social media to increase voter registration among 18-25 year olds?

Test your knowledge about groundbreaking digital advertising campaigns that transformed government-citizen interactions! In recent years, various governments worldwide have leveraged innovative advertising strategies to increase civic engagement, improve public service awareness, and connect with citizens in unprecedented ways. These campaigns often blend traditional public sector communication with cutting-edge marketing techniques, creating new paradigms for government outreach.

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UK Electoral Commission's 'Ready to Vote' Campaign
Australian Electoral Commission's 'Democracy Sausage' Initiative
Canadian Elections' 'Your Voice Matters' Program
US Census Bureau's 'Count Yourself In' Campaign