Which advertising technique became the dominant strategy for major film studios marketing blockbusters between 2015-2020?

The film industry has transformed how it markets blockbusters to audiences over the decades. With ever-increasing production budgets and fierce competition for viewer attention, studios have had to innovate their advertising techniques. This poll explores a significant shift in how major studios position their tentpole films to attract audiences in the digital age.

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Transmedia storytelling campaigns that extend the narrative across multiple platforms before release
Celebrity talk show appearances as the primary promotional vehicle
Exclusive theatrical trailer premieres with no online distribution
Reducing digital marketing in favor of traditional billboard and print campaigns