Which major retailer launched the 'Lunar New Year' annual product collection in 2010, transforming a cultural celebration into a global retail phenomenon that other brands now regularly emulate?

In today's globalized marketplace, retailers are increasingly incorporating cultural traditions into their branding and marketing strategies to connect with consumers on a deeper level. This approach, known as heritage marketing, leverages cultural traditions to create authentic brand narratives and emotional connections. Test your knowledge about how major retailers have successfully integrated cultural traditions into their product launches and retail strategies.

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Nike
H&M
Zara
Uniqlo