Which gaming company pioneered the concept of 'interactive play zones' in retail stores, allowing customers to test games before purchase, revolutionizing experiential marketing in the 1990s?

The gaming industry has transformed retail spaces into immersive brand experiences where players can physically engage with virtual worlds. These experiential marketing strategies have become crucial for gaming companies to build brand loyalty and create memorable consumer connections. Test your knowledge about a groundbreaking moment in gaming retail history that changed how games are marketed and sold forever.

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Nintendo, with their 'World of Nintendo' store sections featuring playable demo stations
Sega, with their 'Sega World' arcade-retail hybrid stores
Sony, with their 'PlayStation Experience' retail concept
Electronic Arts, with their 'EA Sports Zone' in-store gaming areas