Which major sports brand was the first to launch a mobile app that allowed customers to virtually try on shoes using augmented reality (AR) technology?

Test your knowledge about the evolution of sports retail and how major brands revolutionized customer experience. The sports retail landscape has dramatically transformed over decades through technological innovations, marketing strategies, and changing consumer preferences. This question focuses on a significant turning point in how sports products are sold and experienced by customers.

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Nike with their Nike Fit app (2019)
Adidas with their Confirmed app (2017)
Under Armour with UA HOVR technology (2018)
New Balance with their True Fit technology (2020)