Which groundbreaking horror film marketing campaign involved creating a fake documentary about missing filmmakers that many viewers believed was real?

Horror films often employ unique marketing strategies that tap into audience psychology to create anticipation and fear before viewers even enter the theater. From viral campaigns to immersive experiences, the marketing of horror films has evolved into an art form that understands how to manipulate viewer expectations and emotions. Test your knowledge of these psychological marketing tactics that have helped turn horror movies into box office sensations.

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The Blair Witch Project (1999)
Paranormal Activity (2007)
The Ring (2002)
Cloverfield (2008)