Which gaming platform was the first to host a virtual concert that attracted over 12 million concurrent viewers, revolutionizing how brands approach marketing in virtual worlds?

The gaming industry has been at the forefront of innovative marketing strategies and customer experiences. As virtual worlds expand and evolve into metaverse environments, brands are discovering unprecedented ways to position themselves and engage with audiences. This trivia question explores how major companies are leveraging gaming platforms for product marketing in these immersive digital spaces.

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• Fortnite (with Travis Scott's Astronomical concert in 2020)
• Minecraft (with Deadmau5's block party in 2018)
• Roblox (with Lil Nas X's concert series in 2019)
• Grand Theft Auto Online (with Dr. Dre's virtual performance in 2021)

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