Which major retail partnership revolutionized Broadway merchandise sales by creating the first-ever permanent multi-show retail store in Times Square in 2012?

The performing arts industry has revolutionized its retail strategy over the past decade, turning show merchandise into a significant revenue stream. From innovative pop-up shops to digital marketing campaigns, theaters have transformed how they engage with audiences through retail. This poll tests your knowledge about a groundbreaking retail partnership that changed Broadway merchandise forever.

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• The Broadway Collection by Macy's
• One Shubert Alley by Disney Theatrical
• The Broadway at Bloomingdale's shop-in-shop
• Playbill Store by Ticketmaster

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