Which company holds the Guinness World Record for the largest sustainable product recall, recycling 99.7% of materials from 4.8 million recalled items in 2019?

Sustainability in retail isn't just about creating eco-friendly products—it's also about responsibly handling products that need to be removed from the market. In 2019, one company set a world record with their innovative approach to a massive product recall. Test your knowledge about this groundbreaking case study that transformed how retailers approach sustainability during recalls.

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• IKEA (for their MALM dressers)
• Patagonia (for their Nano Puff jackets)
• Apple (for their iPhone 7 batteries)
• Toyota (for their Prius hybrid components)

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