Which linguistic phenomenon led Coca-Cola to change their brand name characters in China after their original translation was discovered to have an unfortunate meaning?

In today's global marketplace, product packaging isn't just about protection and branding—it's a linguistic battlefield! Companies invest heavily in language research to ensure their messaging resonates across cultures. From clever wordplay to careful translation choices, the language on packaging can make or break a product's success. Test your knowledge about how linguistics influences product packaging decisions around the world.

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