Which innovative advertising technique did Lockheed Martin first use in the 1990s that revolutionized defense contractor marketing?

Throughout history, military organizations and defense contractors have employed innovative marketing and advertising techniques to promote recruitment, build public support, and secure government contracts. From World War-era propaganda posters to modern digital campaigns, the evolution of military marketing reflects changing societal attitudes and technological capabilities. Test your knowledge about how military-related products and services have been advertised throughout history.

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Virtual Reality demonstrations at trade shows allowing officials to 'experience' new weapon systems
Celebrity endorsements from retired generals in television commercials
Sponsorship of military-themed video games featuring their equipment
QR code-enabled magazine ads linking to classified product specifications