Which ancient civilization created the first documented 'loyalty program' where merchants would give clay tokens to customers that could be redeemed for goods in future visits?

Before modern loyalty cards and digital point systems, ancient civilizations had their own ways of ensuring customer loyalty and rewarding repeat business. From Mesopotamian clay tokens to Roman patron-client relationships, these early 'loyalty programs' helped shape commerce and social structures. Test your knowledge about how ancient merchants and rulers maintained loyal followers through systematic rewards and recognition—concepts that modern loyalty marketing still echoes today.

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Mesopotamia (3000 BCE)
Ancient Egypt (2500 BCE)
Ancient Greece (800 BCE)
Ancient China (Han Dynasty, 200 BCE)