Which luxury fashion brand established a foundation specifically to preserve traditional Japanese craftsmanship techniques that were designated as 'intangible cultural heritage'?

Traditional cultural practices have become powerful elements in brand storytelling, allowing companies to connect with consumers on a deeper level through shared heritage and values. Many global brands have successfully incorporated cultural traditions into their marketing strategies, creating authentic connections while respecting cultural significance. Test your knowledge about how famous brands have integrated cultural traditions into their identity and storytelling.

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Louis Vuitton
Gucci
Hermès
Chanel