Which candy brand experienced a 65% sales increase after its famous placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement and brand collaborations have become a sophisticated art form in film and television. These strategic partnerships can generate millions in revenue while reducing production costs. From subtle integrations to plot-defining placements, brands and entertainment have developed a symbiotic relationship that shapes both industries. Test your knowledge about one of the most famous brand collaborations in film history!

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