Which celebrity revolutionized the celebrity product business model by launching a direct-to-consumer makeup brand valued at over $1 billion without traditional retail distribution?

Many celebrities have ventured beyond their primary careers to launch successful product lines and retail empires. These famous entrepreneurs have significantly influenced consumer trends, marketing strategies, and retail innovation. Test your knowledge about which celebrity disrupted the traditional retail landscape with a groundbreaking direct-to-consumer approach that changed how celebrity products are marketed and sold.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories