How much did Nike originally pay for the design of their famous Swoosh logo in 1971?

Nike's iconic Swoosh logo is one of the most recognizable symbols in sports retail history. But the origin story of this billion-dollar emblem might surprise you! Test your knowledge of sports branding history with this question about how one of the world's most valuable logos came to be. Beyond just being a symbol, the Swoosh represents Nike's brand identity and has played a crucial role in their market dominance and product strategy.

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$35
$1,200
$5,000
The designer received a percentage of Nike's future sales instead of a flat fee