Which famous coffee chain named itself and designed its logo based on a character from Greek mythology?
Throughout history, mythology and folklore have inspired countless brand names, logos, and marketing campaigns. Companies often tap into the power of ancient stories to evoke specific qualities or emotions associated with mythological figures. This poll tests your knowledge about how a famous global brand utilized mythology in their product design and brand identity.
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- Starbucks - named after a character in Moby Dick, with a logo inspired by a two-tailed siren/mermaid from Greek mythology
- Dunkin' - named after Apollo (god of light) who was said to 'dunk' the sun into the ocean each night, with a logo representing the rising sun
- Peet's Coffee - named after Prometheus who gave fire to mankind, with a logo inspired by the eternal flame
- Tim Hortons - named after Horton, a lesser-known Norse god of hospitality, with a logo representing his welcoming hearth
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