Which literary brand collaboration was the first to generate over $1 billion in merchandise sales separate from book revenue?

Brand collaborations have transformed how literary works are marketed and experienced. From exclusive editions to themed merchandise, publishers and authors are finding innovative ways to extend their intellectual property beyond the pages. This trivia question explores a groundbreaking literary brand collaboration that changed how books are marketed to new audiences. Test your knowledge of how the publishing industry has embraced cross-brand partnerships to reach readers in unexpected places.

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Harry Potter and Universal Studios' Wizarding World theme parks
The Hunger Games and Covergirl makeup line
Game of Thrones and Johnnie Walker's special edition whiskeys
Lord of the Rings and New Zealand Tourism Board