Which innovative retail approach was FIRST introduced by Starbucks in 1997 that transformed how brands market seasonal cultural traditions?

Traditional celebrations around the world have become major retail opportunities, with brands creating specialized campaigns and products to honor cultural heritage while driving sales. This poll tests your knowledge of how cultural traditions have influenced notable retail innovations and marketing strategies. Can you identify which groundbreaking approach actually revolutionized how cultural celebrations are marketed in retail?

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The color-changing holiday cup that responds to temperature, revealing cultural symbols when hot beverages are added
The Red Cup campaign, establishing the first major branded seasonal product design that became a cultural phenomenon itself
In-store augmented reality stations allowing customers to virtually experience holiday traditions from around the world
The cultural tradition loyalty program offering double points for purchases during customers' self-identified cultural holidays