Which outdoor gear company pioneered the 'Earth Tax' pricing model, committing a fixed 1% of all sales (not just profits) directly to environmental conservation regardless of profitability?

In the competitive natural products marketplace, some brands have found remarkable success by linking their pricing strategies directly to conservation efforts. This approach, known as 'conservation-premium pricing,' allows consumers to feel their purchases are making a direct impact on environmental protection. Test your knowledge about this growing trend where companies promise specific conservation actions tied to each purchase, creating both consumer loyalty and genuine environmental impact.

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Patagonia
REI Co-op
The North Face
Columbia Sportswear