Which Broadway show pioneered the use of a viral digital marketing campaign featuring a mysterious symbol that became its brand identity, leading to record-breaking advance ticket sales?

Test your knowledge of innovative marketing campaigns that transformed Broadway shows from productions to cultural phenomena. Throughout theater history, certain marketing strategies have turned shows into blockbuster successes, creating unprecedented buzz and record-breaking ticket sales. These campaigns revolutionized how performing arts are promoted and consumed by audiences worldwide. How much do you know about the marketing genius behind the curtain?

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Hamilton
The Phantom of the Opera
Rent
Wicked