Which global coffee company deliberately named itself after a character from the ancient seafaring tale 'Moby-Dick' and incorporated mythological symbolism into its logo?

Brand storytelling has deep roots in mythology and folklore. Throughout history, cultures have used powerful narratives to convey values, create identity, and build community—exactly what modern brands aim to achieve today. Many successful companies have tapped into mythological archetypes and storytelling techniques to forge emotional connections with consumers. This poll explores how one famous brand deliberately incorporated ancient mythological elements into its brand identity, creating one of the most recognizable symbols in business today.

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Starbucks, named after the first mate Starbuck, with a logo featuring a twin-tailed siren/mermaid from Greek mythology
Peet's Coffee, named after the ship's navigator Peet, with a logo depicting Poseidon's trident symbolizing the sea journey
Java Monster, named after Captain Ahab's hometown, with a logo showing the mythical kraken representing the monster of the deep
Dunkin', named after the sailor Dunkin who survived the shipwreck, with a logo inspired by Norse mythology's rainbow bridge Bifröst