Which Broadway musical pioneered the 'in-theater boutique' retail concept that revolutionized how performing arts venues sell show-related merchandise?

Broadway shows have transformed how performing arts venues approach merchandise and consumer products. Beyond traditional souvenirs like playbills and t-shirts, theater productions have pioneered innovative retail strategies that blur the line between memorabilia and luxury products. This poll tests your knowledge about a groundbreaking retail innovation that changed how theaters approach branded merchandise and created new revenue streams for productions.

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Wicked, with its Ozmopolitan boutique featuring exclusive high-end emerald jewelry and collectibles (2003)
Hamilton, with its historically-themed retail experience offering document replicas and period-inspired fashion (2015)
The Lion King, with its Pride Rock Shop featuring puppetry-inspired art pieces and African crafts (1997)
Phantom of the Opera, with its Masquerade Collection featuring replica masks and opera-inspired accessories (1988)