Which sports brand experienced a dramatic revival in the early 2000s after nearly filing for bankruptcy in the 1990s, largely due to a strategic shift back to performance athletic wear and heritage designs?

Major sports brands occasionally face challenges that threaten their market position. Some decline while others execute remarkable turnarounds. This trivia question explores one of the most significant brand revivals in sports retail history - a case study frequently examined in business schools for its successful transformation strategy that reconnected with core consumers while embracing new markets.

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Adidas
Reebok
FILA
Umbro