Which celebrity endorsement deal in the 1980s revolutionized athlete marketing and reportedly generated over $5.5 billion for its brand?

Celebrity endorsements have transformed retail marketing since the 1980s. When famous faces align with products, both brand recognition and consumer trust can skyrocket. This poll explores a pivotal moment in celebrity endorsement history that changed how companies approached marketing partnerships and set the standard for modern influencer collaborations. Test your knowledge of this retail marketing milestone that continues to influence strategies today.

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Michael Jordan's partnership with Nike (Air Jordan)
Joe Montana's partnership with Hanes
Magic Johnson's partnership with Converse
Bo Jackson's partnership with Reebok