Which streaming service first introduced the feature of automatically playing the next episode (auto-play) as a customer retention strategy?

The film and television industry has been transformed by streaming platforms, each developing unique customer loyalty programs and retention strategies. These services invest billions in original content while competing for subscriber loyalty in an increasingly crowded marketplace. Test your knowledge about how major streaming services have developed their brand loyalty approaches in this competitive landscape.

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Netflix
Hulu
Amazon Prime Video
HBO (before HBO Max)