Which omnichannel innovation did Dick's Sporting Goods implement in 2017 that revolutionized sports retail by allowing customers to test products before purchase?

In the competitive world of sports retail, innovation separates leaders from followers. One major sporting goods retailer made a strategic omnichannel decision that transformed the industry's approach to customer experience. This move significantly impacted how athletes and sports enthusiasts shop for equipment and apparel, creating a new benchmark for the intersection of physical and digital retail experiences in the sports industry. Test your knowledge about this retail revolution!

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House of Sport concept stores with indoor tracks and climbing walls
Subscription-based equipment rental program with home delivery
Virtual reality headsets in stores to simulate sporting environments
Mobile app with RFID tracking for real-time inventory across all locations