Which celebrity became a brand ambassador for Patagonia in 2019, helping launch their 'Worn Wear' sustainability initiative that prevented over 100 tons of clothing from entering landfills?

The natural world and corporate branding often intersect in powerful ways. Conservation organizations and outdoor brands frequently collaborate with celebrities who share their environmental values to amplify their message. This trivia question tests your knowledge about a significant brand ambassador partnership that made waves in the conservation world. Can you identify which celebrity-brand pairing genuinely made a difference for our planet's ecosystems?

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Yvon Chouinard (Patagonia's founder became the face of his own campaign)
Leonardo DiCaprio (The actor known for his environmental activism)
Jared Leto (The musician/actor who promoted the initiative through his own sustainable clothing line)
This is a trick question - Patagonia doesn't use celebrity brand ambassadors as part of their marketing philosophy