Which innovative product marketing strategy did Celestron implement in 1970 that revolutionized amateur astronomy and dramatically expanded their market reach?

The astronomy industry has seen remarkable product innovations and marketing strategies over the decades. Companies like Celestron have transformed how amateur astronomers access the night sky through strategic product development and clever marketing approaches. This poll tests your knowledge about one of the most significant product marketing decisions in modern astronomy retail history that helped democratize stargazing.

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Introducing the first mass-produced Schmidt-Cassegrain telescope (C8), making compact, affordable telescopes available to the general public
Launching the first astronomy subscription box with monthly celestial maps and equipment upgrades
Creating the first telescope with built-in digital camera integration, years before digital cameras became mainstream
Establishing the first astronomy equipment rental program with nationwide retail partners