Which major retailer launched the first modern electronic loyalty program in 1981, revolutionizing how businesses track and reward customer purchases?

Customer loyalty programs have become a cornerstone of modern retail strategy, but their history extends further back than many realize. These programs have evolved from simple punch cards to sophisticated digital ecosystems that leverage customer data for personalized experiences. This trivia question explores a pivotal moment in the evolution of retail loyalty programs that changed how businesses approach customer retention.

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American Airlines (AAdvantage program)
Walmart (Walmart Rewards)
Sears (Sears Points Program)
McDonald's (McRewards)