Which digital marketing innovation first allowed movie studios to target specific audience segments with different trailers for the same film based on viewing history?

Test your knowledge about the groundbreaking digital marketing strategies that transformed film promotion in the streaming era. Major studios and streaming platforms have revolutionized how movies and TV shows are marketed to audiences through sophisticated targeting, interactive campaigns, and data analytics. How much do you know about these cutting-edge approaches that have changed the entertainment landscape?

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• Netflix's Dynamic Trailer Algorithm (2015)
• Amazon Prime's Content Matching System (2017)
• Disney+'s Audience Preference Engine (2019)
• HBO Max's Viewer Profile Technology (2020)

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