Which sports retailer first launched a mobile app loyalty program that awarded points based on tracked workout data and physical activity, not just purchases?

Test your knowledge of innovative sports retail marketing strategies that have changed the game! The sports retail industry has evolved dramatically in recent years with brands finding creative ways to engage customers beyond traditional methods. This trivia question focuses on a groundbreaking customer loyalty program that revolutionized how sports retailers connect with their athletes and casual customers alike.

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Nike with Nike+ Run Club (2010)
Under Armour with MapMyFitness (2013)
Adidas with Runtastic (2015)
New Balance with NB Rewards (2016)